Chargify

APRIL 23, 2019

Establishing relationships with advisors and/or mentors. Establishing/implementing metrics and analytics**. We should note that utilizing Sean Ellis’s product/market fit survey, NPS (net promoter score), and activation and retention rates are important elements of implementing metrics and analytics. Finding channel/market fit.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

FastSpring

APRIL 26, 2022

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. Look for Red Flag Metrics. But is this purely anecdotal? How common is it for SaaS companies to meet this benchmark?

Benchmarks 123

Benchmarks Churn Payments SaaS Payments 123

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

Part-Time VPE 259

Part-Time VPE Technical Cofounder CTO Hire New CTO 259

ProfitWell

JANUARY 10, 2020

Freemium, or offering some of your software features to prospects for free, is one of the most road-tested and time-honored acquisition models SaaS companies use to get customers on board. Combining your metrics with your marketing campaigns. Thankfully, the right tools are out there.

Marketing 94

Marketing Strategy SaaS B2C 94

SaaStr

JUNE 28, 2019

Dave Kellogg is a leading technology executive, independent board member, advisor and angel investor. In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor.

Outsourcing Services 118

Outsourcing Services Scale Sales Hiring SMB 118

ProfitWell

FEBRUARY 14, 2020

Spotify, on the other hand, added discounted tiers for Spotify Premium in a bid to increase acquisition and retention. And from that flows decisions about what and who to spend time on,” says David Heinemeier Hansson , co-founder and CTO of Basecamp. “[My The reason for this success? With money comes influence, if not outright power.

Pricing 59

Pricing Technical Cofounder Scale New CTO 59

Sales Hacker

OCTOBER 7, 2021

are just as critical as understanding the fundamental SaaS metrics such as LTV/CAC, payback, etc. Nikki Ivey is Cofounder of SDRDefenders and Head of Growth Development at Cultured Perspective, a Black owned Startup Consultancy. “An entrepreneurial leader and advisor from a technology background. No one does it alone.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130