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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Podcast Full Interview : Audio Listen online or find it on more podcast services. But marketplaces are so popular that they can make it hard for game devs to cut through the noise and actually get their target audience to land on their Steam page or other game store page. “If Let us worry about global payments and taxes.

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Subscription Billing for Businesses: Everything You Need to Know

Stax

This business model has now been adapted very well in the internet age, especially in the SaaS (Software-as-a-Service) and eCommerce industries. As more subscribers join, manually sending out invoices will result in a storm of wasted paper, missed payments, and late penalties—none of which are beneficial to your business.

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro Startup Acquisition Trends. That’s an expensive mistake if you make the wrong investment.

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Top 10 Business Metrics for Shopify App Developers

Baremetrics

The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. To get the most out of the time and money invested into their apps, Shopify App Developers need to track the core metrics of their industry. What is a business metric? What is a business metric?

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The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight

Casey Accidental

Most marketplace founders and leaders intuit this over time, so they obsess over growth metrics. This creates that attraction of supply to the product, decreasing acquisition costs. And your network effects which compound organic growth are not getting better, and probably getting worse. The Goldilocks Zone (10-40%) So, what is ideal?

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5 Interesting Learnings from Weave at $130,000,000 in ARR

SaaStr

Weave started off as a dental ERP and comms platform (including VoIP / phone), and then expanded beyond that as it scaled. While these aren’t great metrics if Weave was enterprise, they are still solid for SMBs. Historically, Weave gave away several “free” phones with each new account.

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5 Funnel Analysis Examples For SaaS Companies (+ Process & Tools)

User Pilot

TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Google Analytics – Best tool for tracking website conversion funnels. Funnel analysis allows you to: Measure company performance. Review funnel.