SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human.

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

User Pilot

SEPTEMBER 19, 2023

Let’s start with one question: why do you need a PLG funnel? The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. Cross-functional hinderance.

Scale 103

Scale Technical Review Acquisition Sales Funnel 103

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human.

Scale 48

Scale Sales Hiring Underperforming Technical Team Social Media 48

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. For PLG product like how do we hook them?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OpenView Labs

JULY 12, 2019

Back in the late 1990s and early 2000s, a company called Guthy Renker forged new marketing territory with products like Proactiv, cutting out the middleman and building their business on an in-depth understanding of unit economics, customer acquisition cost (CAC) and lifetime value (LTV).

Data 52

Data Marketplace as a Service Advertising Branding 52