SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? But a go to market advantage, business model advantage, that is much more sustainable. Make this much about the business model when you go to market.

Scale 106

Scale Sales Hiring Underperforming Technical Team Social Media 106

User Pilot

SEPTEMBER 19, 2023

PQLs are highly likely to convert during the sales process and drive customer acquisition in the future. There are four main types of PLG funnels for you to choose from: Self-serve funnels. This stands in stark contrast to PLG flywheels that leverage users who use the product regularly as acquisition engines.

Scale 105

Scale Technical Review Acquisition Sales Funnel 105

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? But a go to market advantage, business model advantage, that is much more sustainable. Make this much about the business model when you go to market.

Scale 45

Scale Sales Hiring Underperforming Technical Team Social Media 45

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. The sales team is more involved.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OpenView Labs

JULY 12, 2019

All we had to do was build a better product for an under-addressed, but large, market segment. The Internal Marketing Organization – Building around Real-life Sales Funnels. In this scenario, marketing is typically treated as a service because it takes on a supporting role in a product-led environment.

Data 52

Data Marketplace as a Service Advertising Branding 52