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Sales Forecasting: A Strategic Imperative

yoursales

Budgeting and Resource Allocation A reliable sales forecast allows companies to allocate their resources efficiently. By estimating future revenue streams, organizations can determine the appropriate investment in marketing campaigns, sales training, customer acquisition, and retention strategies.

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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

During Chaplin’s previous tenure at the software company Turbonomic, he encountered this problem as the company—starting at the low end of the market—realized their unit economics did not comport with the market segment they hoped to acquire. Marketing Lead Gen. Are you filling the top of the funnel cost-effectively?

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SaaS reporting software: the metrics you need for SaaS reports

ProfitWell

It is also vital in determining whether your sales funnel needs improvement and measuring the success of your tweaks to it. CAC - Customer acquisition cost refers to how much you must spend in order to acquire a customer. It is the total cost of your marketing and sales expenses divided by the number of new users you signed up.

Metrics 80
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Tuning a SaaS business for growth

wepay

Sales and marketing teams need to prioritize new customer acquisition. David Skok looks at more stages of growth and the top to bottom of a sales funnel in a piece on his For Entrepreneurs blog. The post is about optimizing the whole SaaS Sales Funnel and cites a lot of additional material for reference.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human.

Scale 109
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Product-Led Growth (PLG) Funnel vs. Flywheel

User Pilot

Let’s start with one question: why do you need a PLG funnel? The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. Cross-functional hinderance.

Scale 105
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human.

Scale 50