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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. billion acquisition.

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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

Benefits of using Expense Categories in SaaS The main expense categories for any SaaS company are: Cost of Revenue Research & Development Sales & Marketing General & Admin These four categories are the standard for describing costs and expenses of any SaaS company from Salesforce to Zoom to your startup. New Gross Margins?

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The 3 Pillars of Product-Led Businesses

OpenView Labs

Product-Led Growth (PLG) is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. And sales reps get a free Chrome extension that lets them use Clearbit instantly. . ” a lot over the last few years. What is Product-Led Growth?

Scale 93
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The 3 Pillars of Product Led Growth

OpenView Labs

Product led growth is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. And sales reps get a free Chrome extension that lets them use Clearbit instantly. . The go-to-market team actually starts with customer success and not sales,” said Liat. “It’s

Scale 80
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What is a good Net Retention Rate in SaaS?

CustomerSuccessBox

Although it is a company providing telecommunication services it takes real charges and has managed to keep its margins high as a software company of about 52% at $2B in ARR. For the cloud-scale applications, Datadog monitors the servers, tools, databases, and services, with a data analytics platform that is SaaS-based. Best Practices.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

These companies resell the solution and bundle services around the solution to add value to the customer. They make their money on the margin from the software’s resell and their services to the end-customer. This approach works well when the licensee is required to host but prefers to outsource the DevOps. Customization.

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25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

The report is based on survey data collected from software sellers and buyers of companies at every level of ARR and across verticals like devops, security, training and education, analytics/business intelligence, IT and several others. . When it comes to the sales process, cloud marketplaces have clear benefits.