Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model.

Engagement 82

Engagement Customer Lifetime Value Revenue Subscription 82

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. More customers = more revenue. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. eCommerce Marketplaces. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Baremetrics

SEPTEMBER 16, 2021

What LTV Metrics Show How do you know how much you earn per customer? That’s where the customer lifetime value comes into play. LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. The higher the customer value, the more money you make.

Business 97

Business Social Media Marketplace as a Service Mobile 97

Chaotic Flow

SEPTEMBER 17, 2013

The first post in this SaaS growth series introduced the concept of the SaaS growth ceiling, as well as the three fundamental SaaS marketing levers for breaking through it: customer acquisition , customer lifetime value and viral customer network effects. Where are the network effects in this formula?

SaaS 122

SaaS Marketplace as a Service Customer Lifetime Value Acquisition 122

ProfitWell

MARCH 11, 2020

According to Walker , 2020 is the year where businesses need to shift their mindsets from "customer-focused" to "customer-committed." For years, aggressive customer acquisition strategies have dominated the marketing space. Did you know that 80% of your future profits will come from 20% of your existing customers?

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

Chargify

AUGUST 17, 2017

Sorry, we’re not trying to bring up that you missed investing in Amazon when it went public. billion losing streak that has erased 84% of Sears’ market value.”. For instance, if you normally track Customer Lifetime Value (CLV) as a KPI, you may not notice when Customer Acquisition Cost (CAC) drastically increases.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53