OpenView Labs

AUGUST 30, 2019

After wearing many SaaS hats, from my early engineering days to my product positions and former role as Head of Business Strategy, Operations, and Monetization at Atlassian , I’ve learned a lot about pricing. Executing strategic projects to improve these KPI’s and pricing at large (the focus of this article).

Pricing 53

Pricing Scale Construction Acquisition 53

Neil Patel

DECEMBER 13, 2021

If you’re in the B2B space, there’s a good chance that your potential customers will be found on the online advertising portal of LinkedIn, and, with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead. Let’s begin. Step #1: Decide Who You Want to Reach.

Social Media 126

Social Media Advertising Sales B2B 126

SmartKarrot

OCTOBER 13, 2023

In today’s hyper-competitive business environment, customer acquisition is only half the battle. Offering Superior Customer Support In today’s SaaS dominated landscape, a product or service’s value isn’t solely determined by its features or price point.

Retention 10

Retention Strategy Marketplace as a Service Innovation 10