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Red Hat's Acquisition - A Triumph of Open Source

Tom Tunguz

Over the weekend, IBM announced the largest software acquisition of Red Hat, an open-source software company, for $35B. It is the largest software acquisition in history, and the third largest technology acquisition (Dell/EMC at $67B and JDS/SDL for $41B were both larger hardware mergers). This price values the company at a 10.6x

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The Web3 Marketing Stack: The Next Big Wave in Crypto

Tom Tunguz

The behavioral patterns in web3 differ driven by anonymity, communication patterns on discord and telegram, and the consequences of using tokens as user acquisition, as governance votes, and currency. Ad Networks educate users about new projects while providing revenue to Publishers, application developers and content publishers.

Marketing 347
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Five Questions About The Future of Chatbots

Tom Tunguz

In addition, the companies and products that determine how to most efficiently distribute their product on these new platforms will benefit from user curiosity and less competition, both of which result in lower cost-of-customer acquisition.

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The Next Big Opportunity in Mobile Advertising

Tom Tunguz

After all, the time spent on mobile isn’t increasing fast enough to cover the marginal application. Developers have used push notifications effectively to re-engage users , but push overload drives more and more users to opt out of push. The mobile cost-per-install market is measured in the billions.

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The impact of the cloud and PaaS on marketing

Practical Advice on SaaS marketing

Though it lacked the docks, furnaces and railroad tracks of the River Rouge facility, the earlier generation of software applications were also build through a complete vertically-integrated process. The developer was responsible for the entire solution, from the user-interface down through the entire "stack" to the silicon.

Cloud 100
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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Look at the many search results using the term ‘mobile application developer’ in the screenshot below. On Facebook, we found ads with user-generated content have a 300 percent higher CTR and a 50 percent lower cost per acquisition (CPA). If you just copy your competitors, you’ll get lost in the noise of the search engines.

Strategy 136
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Top 30 SaaS Companies in India

SmartKarrot

is an Indian software development company headquartered in Chennai. The services provided by Zoho include Zoho CRM, inventory management, mobile application development, project time tracking, collaborative client portal, and more. Found in 1996 by Sridhar Vembu, Zoho Corporation Pvt Ltd.