article thumbnail

What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. "  Among her favorite recent content examples is a sales multithreading playbook from Lavender that gives you the why, why, and how to without burying the lede.

B2B 108
article thumbnail

Report: The Top 7 Reasons Salespeople Lose Deals in 2022 (& How to Fix It)

Sales Hacker

In these challenging economic times, business as usual has been anything but – and like many sectors, B2B sales is in the midst of transition. A recent survey of B2B sales professionals commissioned by my company, Lusha, sheds light on the extent to which this critical industry is in a state of flux. 33% had poor sales demos.

Scale 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Luxury Marketing Strategies

Neil Patel

SEO, PPC, even some social media sites can drive online sales for your luxury brand. billion in 2020 to $388 billion in 2025. Despite what you might think, online sales of personal luxury goods are growing, too. McKinsey estimates 8% of all luxury sales are made online or around €20 billion. Enter buyer personas.

Strategy 145
article thumbnail

What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. "  Among her favorite recent content examples is a sales multithreading playbook from Lavender that gives you the why, why, and how to without burying the lede.

B2B 55
article thumbnail

A Holistic Approach to Compensation Structuring with Scott Barton

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Scott Barton , VP of Industry Solutions at Varicent. He’s an expert in the sales world, particularly in revenue operations and incentive compensation. Join us for a great conversation about driving the right behaviors within your sales team. powered by Sounder.

article thumbnail

How to Launch a Subscription Box For Your Company

Neil Patel

billion by 2025. Develop a Business Plan. Identify your key team members, the roles they play, and why they’re right for the jobs. According to research by McKinsey, 28 percent of box subscribers want a personalized box, so this is not a bad way to go if it fits with your brand’s plan and resources. Key Personnel.

article thumbnail

Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market development targets new markets with existing products, while product development – existing markets with new products. If so, we’ve got you covered.