10 Things That Are Different in Vertical SMB Sales with Toast’s CRO
SaaStr
JULY 26, 2025
Jonathan Vassel, CRO at Toast helped scale the company from $20M ARR in 2017 to $1.7B+ ARR in Q1 2025 and a stunning $25B market cap. A look back here at the top 10 learnings from his deep dive with Sam Blond on SaaStr CRO Confidential Most SaaS companies sell horizontally to desk workers across multiple industries. Where do you start?
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