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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Why do developers love SaaS products?

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

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The metrics behind Spotify’s IPO

Chart Mogul

Spotify's recent F-1 filing is packed full of metrics and insights into both consumer subscriptions and the streaming music industry. Spotify’s filing gives us a rare look into the metrics of a large-scale consumer subscription business. year-over-year in Q4 2017). These grew by 27% year over year in 2017. Gross Margin.

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The SaaS Financial Model You’ll Actually Update (Updated 2019)

Baremetrics

Since the original version of this post from early 2017, we’ve worked with many more SaaS companies and a common theme has been moving companies from a starter template to a more robust financial model. The structure of a strong SaaS financial model should be wholly modular. A Modular Financial Model.

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The Remaining Performance Obligation (RPO) SaaS Metric

OPEXEngine

This SaaS metric is defined as the sum of Deferred Revenue and Backlog. Deferred Revenue for SaaS companies is the contractual obligation to deliver the SaaS product for the period invoiced. Public companies report this metric in their filings, but the use of the RPO as a key performance indicator is sporadic.

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Retention Marketing: How to Build a Retention Strategy that Works

User Pilot

You’re signing up new users for your SaaS product every day. If “marketing” is only a matter of new customer acquisition for you, then you’re missing the point of being in SaaS. The overwhelming majority of SaaS business revenues come from renewals and upsells, as the diagram above shows. Congratulations! On one level, yes.

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

The Process for Creating a Sales Compensation Plan. Here’s an example of OTE levels for a SaaS business hiring salespeople in the Bay Area: Table 2. It ties payment to the achievement of specific objectives that have been pre-determined and communicated to the employees that are on the incentive plan. Denver based AE.