User Pilot

JANUARY 30, 2023

They include innovators, early adopters, early majority, late majority, and laggards. The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. They include: Innovators. Innovators (2.5% Your job doesn't stop here.

Technical Review 98

Technical Review Software Review Underperforming Technical Team Education 98

Hitenism

JANUARY 16, 2017

In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Customer acquisition costs are higher because there are lots of tools that make marketing and sales more efficient, adding to the competition.

Scale 147

Scale Venture Capital SaaS Headcount 147

Chart Mogul

MARCH 6, 2018

“Our Ad-Supported Service serves as a funnel, driving more than 60% of our total gross added Premium Subscribers since we began tracking this data in February 2014.” Revenue is growing faster than the company’s costs, so Spotify’s gross margin is increasing — it rose from 16% in 2014 to 21% in 2017.

Payments 75

Payments Metrics EKS (Elastic Kubernetes Service) SaaS Payments 75

OpenView Labs

MAY 20, 2019

Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. HubSpot, for example, launched a 100% free CRM product in 2014.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. HubSpot, for example, launched a 100% free CRM product in 2014.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. HubSpot, for example, launched a 100% free CRM product in 2014.

Scale 40

Scale Startup Technical Review Software Review 40

User Pilot

SEPTEMBER 27, 2023

That’s because the number of customers that the company can support doesn’t depend on the number of employees and allows the company to scale up and down depending on the demand. PLG business can focus the resources they save in this way on developing innovative features and products that even better address user needs and wants.

Software 105

Software Scale Acquisition Onboarding 105