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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

Most companies have a primary acquisition loop that drives this scalable growth, and unfortunately, there aren’t that many acquisition loops that really scale. And you start being able to acquire more of them in a scalable way i.e. an acquisition loop. In fact, they complain more, because they like the product enough to care.

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Expert’s Guide to Migrating to GA4

Neil Patel

Change is difficult, and you probably don’t want to switch to the new platform. It’s the third iteration of Google’s analytics offering and has been out since 2012. Currently, over 73 million websites use Universal Analytics, and most are going to continue using Google for their analytics even after the platform is retired.

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How to Calculate LTV (And Why It’s Important)

FastSpring

Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit. Lifetime Value (LTV) is a metric that shows the average revenue generated by a customer before they churn. Tracks Your LTV/CAC Ratio.

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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. Replenishment.

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The top SaaS companies ruling the East Coast

SaaStock

Founded: 2012. Collibra provides a cross-organizational data governance and catalog platform that helps companies maximize the value of their data. Kustomer ’s customer management platform combines data from various sources and allows companies to offer an intelligent, powerful and flexible service. Based in: New York.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

The process of an acquisition is, more often than not, a black box. Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. Then, came integration.

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The SaaS superstars of the East Coast

SaaStock

Founded: 2012. Collibra provides a cross-organizational data governance and catalog platform that helps companies maximize the value of their data. Kustomer ’s customer management platform combines data from various sources and allows companies to offer an intelligent, powerful and flexible service. Based in: New York.