Chart Mogul
MARCH 9, 2020
CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Established in 2010, Buffer hardly needs an introduction. I realized we had a moving target for the most important metric in our company. What is Buffer. Click To Tweet.
Chart Mogul
MARCH 9, 2020
CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Established in 2010, Buffer hardly needs an introduction. I realized we had a moving target for the most important metric in our company. What is Buffer. Tweet this quote.
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SaaStr
DECEMBER 3, 2020
Are marketing becoming the new sales team with their content being used more and more in the sales funnel? But I got an introduction from a former colleague to Salesforce, and that was about a decade ago in 2010. She kicked my butt in every metric you could possibly imagine. Bret was formerly the CTO at Facebook.
SaaStr
NOVEMBER 21, 2019
Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.
Hull
JANUARY 22, 2019
Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. This is not new. They might have focused on different areas, but applying the scientific method to marketing is not new.
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