How Buffer Reached $20m in ARR by Focussing on Growing ARPA
Chart Mogul
MARCH 9, 2020
CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Established in 2010, Buffer hardly needs an introduction. MRR numbers were changing all the time. I realized we had a moving target for the most important metric in our company.
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