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The decade software ate the world

Intercom, Inc.

To give some perspective, there were about 300 million smartphones sold in 2010. The wave of SaaS companies that built themselves on the likes of AWS and Azure have reinforced the pre-eminence of cloud computing. There are about 3.2 What was perhaps less predictable was the ensuing prevalence of the subscription-based business model.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

At Twilio, I think my entire job there my first two years was throwing t-shirts at people, because everyone had a Twilio t-shirt I think in the developer community in 2010, and that was our marketing strategy. I actually enjoy doing my expense reports now, but expense reporting prior to Expensify was just awful. But it worked.

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SaaStr Podcasts for the Week with Tidelift and Cloudflare

SaaStr

Finally, before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over the course of her 3+ year tenure, in 3 key leadership roles. And I remember AWS was growing really quickly. And at the time there was a big debate of, will big companies ever really use AWS? Loving our podcast content?

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Key Lessons from a $5B SaaS Category Leader (Video + Transcript)

SaaStr

And those of us and those of you who are involved in these companies, even the successful ones look an awful lot more like this. They pioneered things like content marketing, thought leadership. So in 2010 the expectation was to reach 86 million dollars in revenue by whatever that is, year five. These were the real numbers.

SaaS 144
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Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

We’ve done a ton of terrific sessions with the Twilio leadership over the years, including 4 different deep dives with Jeff Lawson, CEO and co-founder. At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear. I hate that.

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10 Years In Tech

Outseta

Exactly 10 years ago today—May 10, 2010—I slinked through office doors that opened to my first day of work at a “real job.” There’s an awful lot of nuance here and the devil is in the details. Musing after a decade spent building SaaS start-ups By Geoff Roberts 20 min read. My whole career, quite literally, lay in front of me.

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Starting Up In A Downturn with Cloudflare COO and Co-Founder Michelle Zatelyn (Video + Transcript)

SaaStr

And so when you think back to what was happening, when we start back in 2010, when we were working on this idea in 2009, we just saw there’s this huge shift going on, where we were going from a world from hardware and software that you owned to services in the cloud that you rented. And I remember like AWS was growing really quickly.