Remove 2010 Remove AWS Remove Leadership Remove Marketplace as a Service
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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

Congratulations you’ve built a product that’s proven itself in the marketplace! At Twilio, I think my entire job there my first two years was throwing t-shirts at people, because everyone had a Twilio t-shirt I think in the developer community in 2010, and that was our marketing strategy. Self-service freemium to feed the funnel.

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SaaStr Podcasts for the Week with Tidelift and Cloudflare

SaaStr

Finally, before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over the course of her 3+ year tenure, in 3 key leadership roles. So, our products and services are around how can we help companies utilize open source more effectively, more securely, more responsibly, as well as contribute.