Narrative Economics and the Power of Stories
Tom Tunguz
APRIL 21, 2020
In particular, narratives stoked three depressions and recessions in the US in 1920, 1929, and 2008. The customer story typically originates from two founts; either the founders or product marketing. Regardless, the message should be promulgated through every channel: sales, marketing, press, recruiting, events, etc.
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