Is Strategy Dead in Tech? The Winners Don’t Think So
OPEXEngine
JULY 28, 2020
Although the San Jose-based company has always been a leader in developing world-class creative software like Photoshop and Illustrator, its go-to-market model (licensing boxed software) eventually slowed it down. Since 2008, its revenue has tripled and its stock price has soared 14-fold in response.
Let's personalize your content