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How to Think of R&D Spend

Andreessen Horowitz

Most growth-stage CEOs I work with know how to tell if they’re efficiently allocating capital in every part of their budget with one glaring exception: research and development (R&D). Focus on performance management of your product and engineering teams as early indicators for what R&D investments are working, and which aren’t.

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These 6 hidden reasons explain why your outsourced software testing isn't working

Audacix

Far too often we receive mayday calls from prospects who have invested a lot of money, but more importantly time, into selecting and working with a outsourced test automation services provider, only to be rewarded with a never-ending tug of war that inflicts much damage to their professional reputations. If you pay peanuts, you get.

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Veeva: The Biggest Vertical SaaS Success Story of All Time (Video + Transcript)

SaaStr

If you don’t have tickets, lock in Early Bird pricing today and bring your team! Jason : You came up with the crazy idea to start Veeva in 2007, just before the worst two years that we’ve experienced in the industry, ’08 and ’09. I was a software developer, a product person. Get tickets here. TRANSCRIPT .

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Busting the Myths About Startup Success with BlackLine’s Founder CEO (Video + Transcript)

SaaStr

My marketing team wanted me to do the world’s most boring video. In fact, one of our decisions in 2007, we had to decide, are we going to sell SaaS or are we going to be an on?prem Frankly, we got some bad advice from VCs in the early days. Some needed talent development. We’ll dispense with that right away.

Startup 270
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The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market

OpenView Labs

It’s important to focus on those users who become customers from the beginning because their usage of the product, and where they fall off in this user journey, will help you prioritize where your team spends the most time and resources to convert at the highest rate. . This is covered in-depth in the Developer Go-To-Market-Playbook. .

Scale 72
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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

The viral effect of bad customer service is alarming. 66% of customers who experienced negative (bad) customer experience want to discourage others from buying from that company. 86% of people completely stopped doing business with companies over bad customer experiences. It builds credibility from the ground up.

Sales 137
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The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics (Video + Transcript)

SaaStr

We wanted to automate research that was being outsourced and then we wanted to take it to the world. And the team deck doesn’t say who the CEO is? We called ourselves a team of four, actually, who operate and make decisions, and it’s just how we rolled. What we do is we help companies close the experience gap.