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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb.

Scale 112
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Oracle’s Catherine Blackmore on the evolution of customer success

Intercom, Inc.

The company kickstarted the SaaS revolution we know so well today, but as SaaS was booming, so too was churning. Sometimes, to develop a valuable service for your customers, you have to take one step back and understand what they need from you at that moment and where your gaps are. From packaged goods to SaaS.

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SaaStr Podcasts for the Week with Jennifer Tejada, Ben Chestnut, and Jason Lemkin

SaaStr

I’ve been in software since the ’90s and for over 20 years, nearly that entire time, we’ve been talking about digital transformation, developing strategies, architecting new technologies, and moving beyond digitization to rethinking our businesses, our products, and our services in a way that’s optimized for a digital world.

Scale 157
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How Innovative SaaS Companies Leverage Pricing And Packaging To Beat The Competition

Chargify

While the convenience of combo meals abounds in all fast food restaurants today, in 1958 the opportunity to purchase a main dish, side, and drink for a set price (and less than if all the items were purchased individually) was a novel idea, and one that helped them stand out in a very competitive marketplace. Changes in B2B buyer behavior.

Pricing 47
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How Yelp drove down churn by building up customer success

Intercom, Inc.

It’s time to start thinking about retention at scale and bring onboard a customer success team. She joined the company in 2007 back when it was just 30 people and has been instrumental in helping the company scale both its team and its market share over the years. Kayti’s answer for that tension? It comes down to balance.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Blueprints for a SaaS Sales Organization. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Radical Candor.

Scale 141
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SaaStr Podcasts for the Week with B Capital Group and Bessemer Venture Partners — February 7, 2020

SaaStr

Plus, from 2007 until 2013, Karen ran all of Box’s business development, partnership, and strategic alliance activities. In Today’s Episode We Discuss: * How Karen made her way into the world of SaaS as one of the first employees at Box and then how that led to her transition to the world of investing with B Capital.

Scale 171