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Instacart

Andreessen Horowitz

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. Prior to founding Instacart, Apoorva was a fulfillment optimization software engineer from Amazon. It truly has been a team effort. It was April 2014, and the company was raising its Series B.

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From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman

Sales Hacker

Sales development school, marketing school, and more for your entire team. Finally, Outreach — the only engagement and intelligence platform built by revenue innovators for revenue innovators. Asad Zaman : We specialize in helping companies build their go-to-market teams. Learn more at joinpavilion.com.

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The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market

OpenView Labs

It’s important to focus on those users who become customers from the beginning because their usage of the product, and where they fall off in this user journey, will help you prioritize where your team spends the most time and resources to convert at the highest rate. . This is covered in-depth in the Developer Go-To-Market-Playbook. .

Scale 72
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SaaStr Podcasts for the Week with Jennifer Tejada, Ben Chestnut, and Jason Lemkin

SaaStr

Join PagerDuty’s CEO, Jennifer Tejada, as she discusses the need for agility and innovation and how automation is aiding adaptability and allowing enterprises to surge ahead. Jennifer Tejada: So it’s not all terrible bad news because Winston Churchill told us, “Never waste a good crisis.” Sound easy? Not so much.

Scale 157
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Sales Development and Prospecting. The Sales Development Playbook. The 5 Dysfunctions of a Team. Innovating for People. Here are the best books on selling (and related disciplines) that can help you hit your goals and develop your career. Selling to Big Companies. The Pirate’s Guide to Sales. B2B Is Really P2P.

Scale 141
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Busting the Myths About Startup Success with BlackLine’s Founder CEO (Video + Transcript)

SaaStr

We’re continuing to innovate. I’ve spent my whole career in B2B software. My marketing team wanted me to do the world’s most boring video. BlackLine started out by building wealth management software. Then, even if you get the software in and they love it, sometimes they take three or four months to pay.

Startup 271
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. The dark blue bar here is cloud as a percentage of worldwide software spend.