The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
OpenView Labs
JANUARY 19, 2022
This also means that the typical go-to-market playbook SaaS experts used to follow (below) isn’t as relevant as it used to be. Based on interviews with B2B SaaS experts who have built and scaled product-led businesses, we designed a new user journey. This is covered in-depth in the Developer Go-To-Market-Playbook. .
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