Neil Patel

DECEMBER 16, 2021

Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. Freelance platforms like Fiverr are underrated resources for marketing your business services. While major corporations need complicated SLAs, Fiverr is a fast and efficient marketplace. It’s a matter of trust.

Social Media 145

Social Media Strategy Marketing Business 145

Intercom, Inc.

APRIL 7, 2022

Businesses quickly realized they were spending a bit too much on awareness and customer acquisition and not nearly enough on retention. Sometimes, to develop a valuable service for your customers, you have to take one step back and understand what they need from you at that moment and where your gaps are.

Customer Success 118

Customer Success Technical Review Sales Hiring VP of Engineering 118

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn. Andrew: That’s right.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Intercom, Inc.

NOVEMBER 14, 2019

She joined the company in 2007 back when it was just 30 people and has been instrumental in helping the company scale both its team and its market share over the years. Kayti argues, “Even in self-service models, there’s a relationship that they’re feeling with your product.” We love the marketplace you’ve created.’”.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

Sales Hacker

MARCH 2, 2020

I’ve followed Jill Konrath since 2007, when I subscribed to her “Selling to Big Companies” blog. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. In today’s crazy marketplace, new sales strategies are needed to penetrate these big accounts. Agile Selling.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

Point Nine Land

OCTOBER 22, 2019

For Jack Newton and Rian Gauvreau, the lightbulb moment that led to the creation of Clio came out of a casual conversation they had in 2007 with the director of practice standards at the Law Society of British Columbia, an organization that can be compared in function to the National Bar Association in the U.S. Again, this was 2007.

Technical Review 40

Technical Review Scale Sales Hiring Business 40