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Benchmarking Tableau's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Tableau sells software the old-fashioned way, with perpetual licenses not subscriptions. To offset the mostly one-time payment from customers, Tableau employs a land-and-expand strategy. Founded in 2003, Tableau followed a more gradual revenue growth curve than the median SaaS company.

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14 NPS Survey Best Practices For SaaS: How to Leverage NPS Surveys

User Pilot

Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. The NPS metric is calculated by deducting the percentage of detractors from the percentage of promoters. Treat NPS scores as more than vanity metrics; always analyze the results you get and act on them. The 2022 NPS benchmark for SaaS is 41.

Scale 98
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Paid Search Management For SaaS Start-ups - An Interview With Soren Ryherd, CEO, Working Planet

Outseta

In 2003 we realized that CMOs were really struggling with the auction-based nature of media buying in Search and we knew that was a math problem we could solve in a way that would tie directly to their business success. Soren: This was 2003, and I was working as Head of Business Development for a web engineering company in Boston.

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Net Promoter Score (NPS) in Customer Success and its relevancy

CustomerSuccessBox

Net Promoter Score (NPS) was first developed in 2003 by Bain and Company and it measures the loyalty of customers to a company. NPS is also a good metric that will help you drive customer retention. But fundamentally, it’s a lagging indicator in the customer success world and the subscription economy that we live in. .

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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

It started back in 2003, when I joined Omniture, which was an analytics company founded here in Utah. John Mellor: And that year, when I joined in 2003, Omniture did $8 million in revenue. ” Clearly, Wall Street and the Adobe team knew the benefit of a subscription business model and the transition into SaaS.

Scale 214
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Top 10 Lessons Learned in Getting to $100M ARR with Adaptive Insights (Video + Transcript)

SaaStr

From team to vision to metrics to funding and more, these principles provide the framework for high-growth, high performing SaaS companies. We sold that to IBM in 2003, and it was a fantastic experience. Tom Bogan, CEO of Adaptive Insights, a Workday company, will review the key principles to building a successful SaaS company.

Scale 142