From $800k to $274M in 4 Years - The Story of Ariba
Tom Tunguz
MAY 13, 2015
in sales and marketing efforts in the years before generating more than $200 million in revenue. At the time of its IPO, the company was only investing about 75% of its revenue and sales and marketing. Ariba enjoyed terrific sales efficiency through its first three years. Ariba’s growth was remarkably efficient.
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