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Key Revenue Metrics for SaaS companies

The Angel VC

When I talk to SaaS startups and take a look at their metrics, it still happens quite often that some of the numbers aren’t quite clear to me and it takes some time to clarify things. I’m not referring to sophisticated reports or analyses but to the much more mundane question of what exactly people mean when they use a term like “revenues”.

Payments 193
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Earned and Incurred Accounting: What’s the difference?

Baremetrics

Let’s take a look at incurred revenue, earned revenue, and all the related accounting principles. When money comes in and services are rendered on different timelines, it can be difficult to keep track of what invoices have been collected and who is still owed services. Table of Contents.

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What Is Accrual Accounting?

Baremetrics

In cash accounting, you record all revenue and expenses when the cash enters and exits your checking account, respectively. However, many tax authorities require certain kinds of companies, as well as those over a revenue threshold, to switch to the accrual accounting method. Accrual Accounting for a SaaS Business Conclusion.

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The Mental Mapping from Annual to Monthly and Usage-Based SaaS Metrics

Kellblog

Is it MRR (monthly recurring revenue)? I might call this intentional MRR, much like signing up for a SaaS service on a month-to-month basis [2]. If the bar’s in a club with a $2000 annual membership and a quarterly food and beverage (F&B) minimum of $221, I’d say yes. Hence, the revenue recurred.

Metrics 131
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How to calculate LTV for Shopify Partner Apps

Baremetrics

Shopify Partner Apps are third party companies that sell their services or Apps to Shopify store owners. For example, a Shopify Partner App might enable a shopify store owner to email all of their customers. This article is for Shopify Partner App developers and how to calculate LTV for your subscription customers. What is LTV?

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Cash Accounting

Baremetrics

In its simplest form, cash accounting is a system in which a company records expenses and revenues as the money changes hands. Unlike cash accounting, accrual accounting recognizes revenues and expenses as they are posted using accounts receivable and accounts payable journal entries. Cash Accounting Advantages and Disadvantages 1.

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How SaaS Companies Can Calculate (and Reduce) Their CAC Payback Period

FastSpring

For SaaS companies, it costs a lot of money to fill pipelines with potential customers. But here’s the catch for SaaS companies. If the customer doesn’t stay with the company long enough to at least break even on acquisition costs, it can sink the business. CAC Payback Period: Why It’s Important for Your SaaS.