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The 9 Worst Sales Mistakes Founders Should Avoid

Point Nine Land

We recently hosted the Point Nine Founders Summit, featuring several panels and presentations from founders, CFOs, COOs, and sales execs on building early sales teams and hiring your first successful sales leaders. It helps keep the product team focused on customer feedback and providing value in exchange for revenue.

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Career Decisions: What To Look For In a Software Startup

Kellblog

Great core/founding team. Thus, there is a good chance one or all of the founding team will be around, and in influential positions, for a long time. While the sales-and-marketing types will emphasize “its proven-ness” you will want to know how much technical debt there is associated with this old architecture.

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7 questions smart CTOs ask before choosing the best penetration testing company

Audacix

How to build a culture of security within your SaaS development team? In order to get your repeat business, they forget to explain just how you can build a repeatable, scaleable and consistent application security structure within your software development teams. No developer wants to create software with security holes.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. While it’s not a bad idea to be measuring both, your monthly churn rate should be much, much lower than your annual churn rate.

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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox. And should all else fail, they can always contact the support team through live chat, email or phone.

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

Establishing relationships with advisors and/or mentors. Here’s an example: in the beginning, New Relic didn’t see their target customers as developers. They zeroed in on Ruby on Rails developers as their early adopters and became a voice within that very niche community. Seeking financing from friends and family.

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The 3 Stages of Hiring GTM Executives

Sales Hacker

The GTMfund team has been spread across the globe lately, big things happening! The rest of the team is playing catch-up from SaaStr followed by our annual GTMfund retreat in Napa. Solution: Build functional teams that drive innovation. Thanks for reading The GTM Newsletter! Dreamforce in SF last week for our GP, Max Altschuler.