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Influence Meets Innovation: How Founders and Cultural Leaders Can Work Together

Andreessen Horowitz

Cultural leaders—athletes, entertainers, and executives—have evolved beyond mere financial backers to highly-engaged strategic partners and advisors for a company’s growth. Take the extra step to craft a personalized email or suggested social copy that they can utilize. Assessing your risk tolerance is key before making an investment.

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The (New) New ABCs of Selling — Alignment, Belief, and Consistency

Sales Hacker

Norbert Orlewicz, business and marketing consultant, trainer, and cofounder of MyLeadSystemPro, says: “Sales can be a calling when it is an extension of a deeper purpose. You can learn more about this in Jake Dunlap’s great piece, Why Social Selling is Killing Your LinkedIn Strategy.). Example content offerings.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part II: Five Proven Strategies for Reducing SaaS Churn. Table of Contents.

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15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships

Buffer Resources

” There’s no community home base for #BLKCreatives in the way others in this list have a Discord, Slack, or Circle, but its well-followed social media channels provide guidance for and help elevate the work of Black creators and a space for them to connect in the comments. 

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21 Digital Marketing Tools You Need When Starting a Business

Neil Patel

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. From simplifying your social media marketing efforts and project management to finding freelancers, each of these tools will help you get the competitive edge you’re after. Then let’s begin.

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SaaS marketing guide: differentiate your SaaS marketing strategy

ProfitWell

Owing to differences in customer bases, product complexity, and price strategy, SaaS marketing is fundamentally different from promoting physical products. Because this form of marketing is unique, SaaS marketers can call upon a variety of different strategies. Price strategy. 5 SaaS marketing strategies that work.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. I just happen to… Jason : 271,000, and quite a few others on social media. One of the byproducts of this all-in-one strategy is the product tends to suck.