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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. I was a local sales manager or regional manager.

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The Role of Product Marketing—And Why Startups Need to Define It

OpenView Labs

Specifically, I’m talking about product management and product marketing. Unlike functions such as sales, engineering, or finance—where the roles, responsibilities, and outcomes are clearly understood (and measurable)—product management and product marketing can’t always make those claims, particularly in early-stage companies.

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Empire Selling’s Dan Swift on using social media to drive sales leads

Intercom, Inc.

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. He’d go on to become the VP of Sales at Sprinklr, guiding the company through its own high growth period, before striking out on his own.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. And what is also exciting is that SaaS customers are buying more and more software.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

We’re enterprise software for a new category called LearnOps. Cognota didn’t necessarily start as a software business. Ryan Austin 03:52 Yeah, we actually, there was a fortune 10 customer who read an article online about, you know, the idea of the software that we were starting to focus on, whoever wrote the article.

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PODCAST 87: How to Pitch ‘Category Creation’ to your CFO or CEO with Anthony Kennada

Sales Hacker

This week on the Sales Hacker podcast, we speak with Anthony Kennada , CMO at Front. If you missed episode 86 , check it out here: PODCAST 86: Strategic Vs Tactical Approach in Sales Planning with Mary Rogul. Anthony’s journey from sales to product to marketing. Subscribe to the Sales Hacker Podcast. What You’ll Learn.