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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. But there are other types of churn you can measure, such as revenue and transactional churn. But is this purely anecdotal?

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. She has a track record of success in leading revenue growth for start-up organizations.

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

Establishing relationships with advisors and/or mentors. The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. After all, that monthly recurring revenue is the engine that makes a SaaS business work.

Scale 74
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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox. Offering a basic version of the product for free gets people hooked.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. Double the revenue. A SaaStr Classic!!

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What is flat rate pricing? Examples, definition, pros and cons

ProfitWell

Netflix evolved from a flat rate pricing structure into a tiered pricing structure—a move that may or may not be sufficient to increase Netflix’s revenue in a saturated market. Spotify, on the other hand, added discounted tiers for Spotify Premium in a bid to increase acquisition and retention. And lots of them. The short answer is no.

Pricing 59
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I’ve sold to the largest companies in the world on behalf of the largest companies in the world and now help entrepreneurs and small business owners create a B2B Sales Strategy to increase the revenue and value of their business. She is a globally recognized, award-winning revenue enablement executive. No one does it alone. Nikki Ivey.

Scale 130