FastSpring

APRIL 26, 2022

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. It’s the opposite of customer retention. Churn and Retention KPIs to Track. But is this purely anecdotal?

Benchmarks 135

Benchmarks Churn Payments SaaS Payments 135

Chargify

APRIL 23, 2019

Establishing relationships with advisors and/or mentors. The higher the activation and retention rates, the greater the indication that this is a must-have product. The third stage is when other people can see what you are doing and now other companies try to copy and destroy you ,” explains Airbnb cofounder and CEO Brian Chesky.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Kasey Jones – Cofounder, CEO + Growth Strategist at BetterGrowth.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

Chargify

MARCH 25, 2019

A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox. Offering a basic version of the product for free gets people hooked.

SaaS Payments 54

SaaS Payments Payment Methods Subscription Payment Features 54

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. I’m going to talk about retention.

Part-Time VPE 229

Part-Time VPE Technical Cofounder CTO Hire New CTO 229

ProfitWell

FEBRUARY 14, 2020

Spotify, on the other hand, added discounted tiers for Spotify Premium in a bid to increase acquisition and retention. And from that flows decisions about what and who to spend time on,” says David Heinemeier Hansson , co-founder and CTO of Basecamp. “[My The reason for this success? With money comes influence, if not outright power.

Pricing 59

Pricing Technical Cofounder Scale New CTO 59

ProfitWell

JANUARY 10, 2020

As the chart shows, these companies also have a nearly 20% better net retention on an absolute basis than their non-free counterparts. As a result, focusing on the bigger picture and showing off how your product will change your target’s business tends to yield better results than hammering home its technical pedigree.

Marketing 94

Marketing Strategy SaaS B2C 94