Doubling Down: Harpinder Singh, Partner at Innovation Endeavors
SaaStr
FEBRUARY 22, 2024
Pouring money into go-to-market will not solve for product market fit. I find that often, in SaaS, it’s easy to get excited after a few customer acquisitions, and teams will too quickly pivot into investing capital into demand gen, sales, and marketing. What’s the #1 bit of advice you’d give to SaaS founders today?
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