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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. But there are other types of churn you can measure, such as revenue and transactional churn. But is this purely anecdotal?

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Helping builders build

Point Nine Land

At the same time, the industry is known for delays in projects and in payments, and small companies often struggle with cash management as they deal with multiple projects at the same time, relying mainly on excel and word to issue budgets and invoices, as well as manage their receivables across several projects.

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21 Digital Marketing Tools You Need When Starting a Business

Neil Patel

For example, you can: Identify influencers for your marketing team and leads for your sales team Reply to comments and mentions through the dashboard–there’s no reason to visit each individual platform Take advantage of pre-written responses Schedule posts when your audience is most active (even if you’re asleep!).

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

Establishing relationships with advisors and/or mentors. The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. After all, that monthly recurring revenue is the engine that makes a SaaS business work.

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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox. Offering a basic version of the product for free gets people hooked.

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7 questions smart CTOs ask before choosing the best penetration testing company

Audacix

Our tool, Cyber Chief, integrates with your software deployment pipelines and allows you to run authenticated and unauthenticated vulnerability scanning on each of your application environments. The annual payments might rankle you, but you end up smiling ear to ear when that same policy helps you dodge one of life's unexpected fires.

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How to Close the Enterprise When You’re Just a Startup (Summit Replay)

Sales Hacker

I demand payment upfront. Somebody may have a title, they may have a CTO, CEO, co-founder, or whatever. But whatever that person’s title is, enlist them in the sales process. Could somebody come in and help with a technical conversation? Again, I am a cofounder at Kronologic, we are a calendar monetization engine.