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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. SMBs go out of business, and quickly. SMBs pay monthly, and often scrutinize every expense.

SMB 355
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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

Alex: Let’s dive into your business models. Both of you sell into SMBs, which is a notoriously difficult segment. One of the holy grails of SMB software is, how are you going to acquire customers? Alex: The other side of the equation on customer acquisition is monetization. It’s a transaction business.

Payments 107
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5 Interesting Learnings from Weave at $130,000,000 in ARR

SaaStr

Weave started off as a dental ERP and comms platform (including VoIP / phone), and then expanded beyond that as it scaled. While these aren’t great metrics if Weave was enterprise, they are still solid for SMBs. Many SMB SaaS companies struggle to hit 100% NRR and 80% GRR. A fairly standard SMB price point.

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How to build a successful Embedded Payments strategy Part 2 | Ep 34

Payrix

Embedded Payments have become a popular initiative among vertical specific software companies looking to deliver a more seamless customer experience, introduce new revenue into the business, and stay competitive in today’s digital world. How do they think about attaching payments to those existing customers?

Payments 100
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Customer Churn Rate: How to Calculate and Improve Churn

User Pilot

Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate. To calculate the revenue churn rate, divide the net revenue lost from existing customers in a given period by the total revenue at the beginning of the period. Poor onboarding. Bad customer service.

Churn 98
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10 Best Customer Segmentation Tools for SaaS Businesses in 2022

User Pilot

The customer segmentation process will allow you to create personalized in-app experiences and onboarding flows tailored to users’ specific cases. This will ultimately boost your revenue as customers will become loyal. Code-free and easy to integrate. Geared for SMB. From $299/mo or $249/mo if billed annually.

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How to Calculate LTV (And Why It’s Important)

FastSpring

Lifetime Value (LTV) is a metric that shows the average revenue generated by a customer before they churn. By calculating your customer’s LTV, you can get a better idea of how much each new customer will add to your overall revenue and how much you can justify spending on customer acquisition. In doing so, their LTV tripled.

Scale 144