Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury
Andreessen Horowitz
APRIL 23, 2024
Alex: Let’s dive into your business models. Both of you sell into SMBs, which is a notoriously difficult segment. One of the holy grails of SMB software is, how are you going to acquire customers? Alex: The other side of the equation on customer acquisition is monetization. It’s a transaction business.
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