OpenView Labs

OCTOBER 5, 2021

In conversation with Blake Bartlett , she walked us through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion. When I joined GitLab, I was starting a new product-led growth team within the product organization,” Hila says. “We Defining Growth . Acquisition.

B2C 65

B2C B2B New CTO Acquisition 65

SaaStr

DECEMBER 3, 2020

How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. What is the strategy that we have at the company level? What are our values?

Scale 185

Scale Sales Hiring Sales Recruiting Sales 185

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Because that (abandonment) wouldn’t be a solid foundation to acquire more new users. You need a lot of education.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Teamgate

JANUARY 14, 2019

Working in-house for startups is often ‘a one man job’ as you do everything: from general comms strategy to media placements and everything in between (social media, product descriptions, attending / organising events, etc.). Hence, PR should become an essential part of your integrated marketing strategy.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81