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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. Many infrastructure as a service companies do this. Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand.

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ServiceTitan: Benchmarking the S1 Data

Clouded Judgement

” The trades consist of the collection of field service activities required to install, maintain, and service the infrastructure and systems of residences and commercial buildings. There are hundreds of thousands of trades businesses providing essential services in every corner of the country.

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PE Loves SaaS Again: Thoma Bravo Buys Olo for $2 Billion

SaaStr

The SaaS PE market is heating up again, and Thoma Bravo just made a big statement buying SaaS restaurant pioneer Olo for $2 Billion. share, 65% premium) Why This Deal Matters for B2B and SaaS This isn’t just another PE rollup. That’s $10.25 ” The Bigger Picture This deal is part of a broader pattern. .”

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AI is On Fire. But Will There Be Enough Decacorn Exits?

SaaStr

What Separates Future Decacorns The companies that will break through the $10 billion barrier share specific characteristics that go far beyond traditional SaaS metrics: Scale Requirement s True decacorn candidates operate with 500-2000+ employees and demonstrate the ability to scale operations across multiple geographies and market segments.

AI Search 261
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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

Instead, the company pivoted aggressively into expense management and payments, expanding beyond its travel roots. valuation, paused roadshow but still targeting 2025) Potential Candidates: Stripe (payments processing, $91.5B Filed April 2025 Stripe 2010 Patrick Collison Payments $1.4T “We are not far from that.”

B2B 187
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The Ultimate Guide to Ecommerce Payment Solutions

Stax

But launching your eCommerce store is just half the equationaccepting payments efficiently and effectively is a whole different ball game. On the surface, it seems effortless, with customers only taking a few seconds to initiate and complete payments. The eCommerce payment solution infrastructure involves several key players.

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The Ultimate Guide to Software Customer Churn

Stax

That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.