SaaStr
DECEMBER 11, 2020
Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. To help you accurately gauge your business’ channel proficiency, take a moment to download your complimentary copy of our latest white paper— The Software Vendor’s Guid e To C hannel Maturity.
FastSpring
DECEMBER 18, 2020
It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce.
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The Angel VC
MARCH 18, 2013
If you are a travel startup or an online shop, for example, millions of people search for your products or services online so you can use SEM, affiliate marketing, banner ads and other proven tactics to acquire large numbers of customers. Compared to that, marketing for consumer Web startups can be relatively straightforward.
FastSpring
MARCH 27, 2023
We’re enterprise software for a new category called LearnOps. Cognota didn’t necessarily start as a software business. And I just started a consulting business, it was a service business. They wrote it in a way like the software existed, and it didn’t yet we didn’t even have one code of software yet.
SaaStr
JUNE 3, 2020
The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. FULL TRANSCRIPT BELOW.
Software Platform Consulting
OCTOBER 9, 2019
According to the General Services Administration (GSA) the federal government buys at least $5 billion in commercial catalog items annually (see here ). Think of the GSA as the federal government’s GPO for indirect goods and services. To see the white paper click here. Government Catalog Spend.
Andreessen Horowitz
APRIL 9, 2024
I’ve written my share of ambitious e-books and white papers and things like that along the way. A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. People are not buying technology products and services in isolation anymore.
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