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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. To assist you with this all-important self-assessment, CloudBlue is introducing our Channel Maturity Scale.

Scale 279
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The Playbook to 10 Things a CEO Should and Should Not Expect From the CMO (Video + Transcript)

SaaStr

And our job is to basically find a way to bring that to life, be ambassadors of the brand and bring it out to the marketplace. There should be one set of metrics between them that’s indicating the health of that revenue and what the future revenue is to come. Anthony : So it’s not about sort of humbling ourselves.

Scale 214
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Content Marketing Definitions: 15 Smart, Thought-Provoking Angles!

The Marketing & Growth Hacking Publication

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. Content marketing is the savvy marketer’s response to the new, relationship-based, buyer-driven, digital marketplace. Specifically, there are three key reasons?—?and

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Our monthly self-service churn went from like 3% to like 9%, right? And listen and pay attention to those metrics on a monthly basis, and don’t just evaporate, because I think it’s super risky. We’re seeing that the marketplace is becoming like more and more noisy, right? We were wrong. You have to go further.

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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper.

SaaS 111
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen. Anne Slough. Beth Sunshine.

Scale 130