Remove Marketing Remove New CTO Remove Product Marketing Remove SMB
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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

So mid-market, we’re about 40 to 50K ACV enterprise. So up to 100-150K and SMB, we’re at 2K. For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. What’s your ACV today?

Scale 136
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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 171
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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? As an individual user, I have absolutely no interest in using this product myself or testing it out. So this type of product is a little bit harder to build a PLG motion based on the freemium user base.

Startup 52
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SaaStr Podcast #376 with ZoomInfo CEO Henry Schuck: “10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO (Part 2)”

SaaStr

Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. And in this way, we under invested in middle management along the way, especially in our go to market motion. It had much larger brand awareness in the market. Henry Schuck: Right. It molded-.

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CEOs of Zapier, Walkme and Dialpad: How to Build Your First Management Team (Video + Transcript)

SaaStr

At the beginning, my vice presidents were engineering, and product, and a designer. Making sure we have product market fit was effectively number one. Build the product. Get it into the market. As the evolution of the company, as we started moving up market, started selling to enterprises, it was, “OK.