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What is a Segmentation Survey? Questions, Examples & Use Cases

User Pilot

TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. This enables more personalized and impactful approaches to meet customer needs.

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Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth

Subscription Flow

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

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5 Interesting Learnings from BigCommerce at $180,000,000 in ARR

SaaStr

Shopify is #1 in so many market segments, but for “bigger” SMBs BigCommerce (and perhaps less-custom enterprise deployments) is arguably #2 to Shopify. It’s much smaller than Shopify, at $170m ARR vs $3B+ ARR, but it’s still plenty big for us to learn a lot from this big but not #1 player in the market.

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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

Now as a successful international business, TestDome has been with FastSpring through all of it, and even when other payment platforms launched intriguing new products, Mario never saw a good reason to leave FastSpring. Our customers have been quite happy with the service.” Here’s why. Set up a demo or try it out for yourself.

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3 ways SaaS CFOs can prepare for hypergrowth in 2022

OPEXEngine

When it comes to IPOs, 2021 was an excellent year for SaaS companies. Accelerated digital transformation across industries put SaaS companies firmly on the hypergrowth path. According to Gartner , the SaaS industry has grown from $35 billion in 2015 to $145 billion in 2021. Focus on a multi-year horizon.

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Disruptive Innovation in SaaS by Competing with Non-Consumption

Tom Tunguz

He says, “A new-market disruption is an innovation that enables a larger population of people, who previously lacked the money or skill, now to begin buying and using a product and doing the job for themselves.”. Viewing the SaaS world through this lens, disruption means enabling users to do things for the first time.

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A landscape of the major SaaS app stores

Point Nine Land

50 B2B software marketplaces listed & four observations 50 Shades of SaaS App Stores - Spreadsheet If you’d like to be notified of our next posts you can subscribe to our newsletter. As the SaaS industry is reaching maturity, the app store model is becoming increasingly important. a security audit). a security audit).