ProfitWell

JANUARY 6, 2020

The initial effort you put into finding a product-market fit will have a direct impact on whether your advertising efforts will be successful or not. If you don’t have product-market fit, you could be advertising to the wrong buyer personas and attracting the wrong buyers, leading to higher churn and poor retention. Churn rate.

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

ProfitWell

DECEMBER 3, 2019

Do you gun straight for the glamour (and pressure) of venture capital investment? What about a venture capitalist who might be sympathetic to your mission? Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

ProfitWell

DECEMBER 4, 2019

SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. Recurring payments. Recurring payments take the form of monthly recurring revenue, otherwise known as MRR. What is the SaaS business model. Consistent updates.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

Outseta

JANUARY 20, 2020

I was managing a team of 15 and the company had grown to about 140 employees. Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. Venture capital is a tool and a commitment, not an outcome.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Outseta

MAY 8, 2020

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I wasn’t expecting this, but this observation snuck up on me as my own skills as a marketer matured and as I worked alongside colleagues that were designing and building software.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. You know, no one’s forcing you to take this capital.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. You know, no one’s forcing you to take this capital.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40