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TL;DR: While most public SaaS companies are growing at 8-10%, the companies crushing it are those selling outside the tech bubble – restaurants, construction, logistics, and e-commerce. They’re growing 2-3x faster than traditional horizontal SaaS. Many are doing pretty, pretty, well. At Least Right Now.
But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale. AWS, Twilio, Heroku, etc.
If you’re building an AI-powered SaaS product, your focus is likely on creating amazing AI features — whether that’s smart automation, AI co-pilots, or data-driven insights. More than that, how you can embed payments seamlessly inside your app to deliver a smooth user experience and open new revenue streams.
SaaStr CEO and founder Jason Lemkin chats with Mangomint CEO Daniel Lang about why vertical SaaS is booming and how Mangomint got to 110% NRR. What was once considered too small or too niche, vertical SaaS has recently emerged as a hotbed of innovation and profitability. Full-Stack SaaS for SMBs Toast today is worth $14B at $1.5B
It’s almost time again for Cyber Weekend, and November sales spikes aren’t just for holiday gifts and physical goods — SaaS and software companies also benefit from this annual increase in sales. trends in year-end SaaS and software sales data. trends in year-end SaaS and software sales data.
The SaaS PE market is heating up again, and Thoma Bravo just made a big statement buying SaaS restaurant pioneer Olo for $2 Billion. share, 65% premium) Why This Deal Matters for B2B and SaaS This isn’t just another PE rollup. They’re clearly bullish on B2B software again. That’s $10.25
Jason starts with the meta-question we’ve been asking a lot of SaaS leaders lately ( Klaviyo , ZoomInfo ) — ‘are we in a downturn?’ A mobile phone is their dominant source of managing business activities. This gets more challenging when you have stakeholders who aren’t the ones buying the software.
Picture this: You’re building an awesome SaaS tool—maybe for managing booster clubs (like BoosterHub) or for streamlining medical offices (like PracticeSuite). But then you think, “Why not also offer payments to our users?” 0.6%) per transaction processed through their platform.
The term SaaS platform gets tossed around a lotbut what does it actually mean, and why does it matter for today’s software companies? Whether you’re building your first product or scaling an established solution, understanding the SaaS platform model is essential for long-term growth.
Software tailored to your industry? That’s the main premise of vertical SaaS. Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. What is Vertical SaaS?
In the SaaS industry, the checkout experience can make or break a sale. A seamless, localized checkout process is crucial for converting potential customers, especially in global markets. Focusing on these three key areas can help your SaaS business win more customers: Language. Payment methods. Currency display.
For most businesses, the paymentprocess is relatively straightforward. But in healthcare, payments are more complexlayered with government programs, private insurers, co-pays, and patient responsibility. Your software plays a critical role in streamlining that process.
For SaaS founders, NVIDIA’s journey offers critical lessons about platform strategy, timing major transitions, and building infrastructure that becomes indispensable. The B2B Parallel : Like the best B2B companies, NVIDIA created switching costs through their software stack (drivers, development tools, APIs).
What is a paymentfacilitator? A paymentfacilitator (or PayFac) is a software platforms all-in-one paymentprocessing solution. Think of it as becoming the payments "master account" for all your customers. Think of it as becoming the payments "master account" for all your customers.
When you’re expanding your software business into new regions, industry benchmarking data can help you make better strategic decisions by answering important questions about business in the region. Here’s what we uncovered: Key Insights Into How Asia-Region Customers Renew SaaS Subscriptions 1. or EU, or are they different?
The world of Embedded Payments saw remarkable developments in 2024, shaping strategies and innovations across the industry. In a compelling discussion on PayFAQ: The Embedded Payments podcast, Ian Hillis hosted payments veterans Ella Aguirre and Michael Veatch to reflect on the past year.
Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. And typical paymentservice providers won’t help you with most of those concerns. Read on to learn: Why cross border payments are key to taking your business global.
Embedded Finance is reshaping SaaS, and for good – and exciting – reasons. At Payrix from Worldpay, we see the potential in empowering software platforms to deliver valuable financial products seamlessly within their user experience. SaaS businesses that embed financial products are seeing a 2-5x revenue increase per user.
In this episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis welcomes Matt Downs, President of Worldpay for Platforms, to discuss software-led payments predictions for 2025 and beyond. remains the largest interchange and software market, Matt predicts a loosening of regulatory constraints.
Navan, the corporate travel and expense management unicorn formerly known as TripActions, confidentially filed for a U.S. initial public offering on Friday, becoming the latest enterprise software company to test increasingly receptive public markets. No “classic” B2B leader has IPO’d yet in this wave. But we may have our first.
A master merchant, often referred to as a paymentfacilitator or merchant aggregator, is a third-party agent that acts as the link between acquirers and online merchants. The master merchant simplifies the onboarding process for sub-merchants by handling the complexities of payment integration, security requirements, and compliance.
In today’s competitive SaaS landscape, simply acquiring customers isn’t enough. The real key to sustainable growth and increased revenue lies in maximizing payment attachment – the adoption and usage of integrated payments by your existing customer base. Krahl highlighted the lucrative payment residual stream.
What is a payment processor? A payment processor facilitates the flow of transactions typically made with credit cards, debit cards, and other digital payments. The processor is responsible for processing and settling the transactions initiated by the paymentfacilitators merchants, but they can also offer so much more.
That’s where embedded payments come in. Whether you’re building a SaaS product, launching a curated box service, or running a subscription model, embedded payments aren’t just a backend upgrade. What Are Embedded Payments? Think of it as a native, invisible payment layer working in the background.
Credit card merchant services are often viewed as a back-office function or necessary cost. When leveraged strategically, these services can become a key driver of business growth. With the right provider, merchant services can improve your checkout experience, increase cash flow, and unlock valuable business insights.
It’s the vertical SaaS rocketship: $840m ARR Still growing a stunning 29% (!) Theyve built a true operating system for the tradeshandling everything from CRM to payments to field servicemanagement. Lesson for SaaS Founders : If youre in vertical SaaS, aim to be the OS for your niche.
Embedded payments have become the financial backbone of modern SaaS, fintech, and marketplace platforms. In 2025, choosing the right embedded payment processor is about more than just rates and APIs — it’s about revenue share potential, support quality, payout flexibility, and long-term partnership.
According to the US Federal Reserve in 2022, general-purpose card payments reached $153.3 On top of that, 69% of Americans online in 2023 said they used digital payment methods to make a purchase. To address evolving customer demands and accept electronic payments, you need a paymentprocessing system.
Billing system migration is the process of replacing your existing billing system with a new one. Companies opt for this process to adopt new tools, and upgrade their functionality. It cannot handle complex payment scenarios. It does not support multiple payment gateways, and modern compliance standards.
And for SaaS companies with strong fundamentals, the opportunity window is wide open. The B2B SaaS companies everyone has been waiting for are finally filing and preparing to go public: Already Filed (2025 IPOs Highly Likely) Figma – Cloud-based design platform, confidentially filed April 2025. . $21 Stop waiting.
The average churn rate for the software industry as a whole is 14%. That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. Looking to measure churn?
If youre a software provider looking to boost revenue, streamline operations, and deliver more value to your users, ISV integrated payments can be a game-changer. Embedding payments directly into your platform can unlock tremendous benefits both for you and your users. The best part?
Whether youre a product leader, fintech founder, or payments partner, understanding the language behind embedded finance platforms is mission-critical. This blog post is your jargon-free guide to all the advanced embedded finance terminology you’ll encounterfrom OAuth to multi-rail payment strategies.
In today’s fast-tracked financial landscape, billing software has become a need. Operating a business entails a number of processes like managing products and payments, invoices, customer engagement, revenue, unpaid invoices and much more. Of course, having a billing software is important. So let’s get started!
Medical practices, Software as a Service (SaaS) providers, Electronic Health Record (EHR) systems, and Customer Relationship Management (CRM) solutions are constantly seeking ways to streamline their processes and enhance their offerings.
But launching your eCommerce store is just half the equationaccepting payments efficiently and effectively is a whole different ball game. On the surface, it seems effortless, with customers only taking a few seconds to initiate and complete payments. The eCommerce payment solution infrastructure involves several key players.
But when it comes to Software-as-a-Service (SaaS) businesses, this statement stands even truer. So why is SaaS sales tax so challenging? The reason is, there doesn’t exist any single standardized system internationally to preside over SaaS sales tax. What is SaaS Sales Tax? Is SaaS taxable?
The purpose of the revenue growth management strategy is to steer a business in an organized, and sustainable direction. In this blog, you will find out the meaning of revenue growth management, its importance, components, and challenges. Also get to know why a revenue growth management platform is necessary for your business.
Software companies, SaaS platforms, mobile apps businesses, and AI solutions need flexible tools that adapt to their business. At FastSpring, we’ve always operated as a developer-first platform, building tools and services to help you create, customize, and optimize every part of the subscription lifecycle.
The rapid evolution of embedded payments is reshaping industries and unlocking new opportunities, particularly for small business sectors that have often been overlooked. Adam Gray , Chief Transformation Officer at Stax, recently sat down with Hal Levey of PYMNTS to discuss emerging trends in paymentprocessing and vertical integration.
Completing online payments via manual card entry can be time-consuming and off-putting for customers. This article will cover everything you need to know about Click to Pay, including its history, how it works, and how you can implement the payment method in your business. Learn More What is Click to Pay?
2024 is coming to a close, and it has been a terrific year for SaaS businesses as the industry has witnessed quite a favorable growth. For SaaS companies, accounting becomes one of the most crucial processes to understand their financial and overall business health, and then make informed decisions about future steps.
Flexibility for Customers Life can be unpredictable, and sometimes, customers temporarily may not need or be able to afford a service. The subscription pause feature allows them to disable billing and services temporarily without canceling their subscription. Here’s an in-depth look at how this feature works and why it’s beneficial.
With both high complexity and large volume, data within SaaS apps can be difficult to protect. Ensuring its privacy and security requires the proper infrastructure, people, processes, and practices in place. This is why security teams require SaaS security assessments. But whats in them? Insider Threats. So the stakes are high.
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