article thumbnail

SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? I had an opportunity to be one of their first five sales reps. Bret was formerly the CTO at Facebook. Let’s go do it.

Scale 174
article thumbnail

The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

So I would say that’s a leadership failure for a lot of CEOs, right? QUESTION 6: My company is a very technical product and somebody serious software and it’s a new category you were creating like scratch. And we’ve already made a mistake hiring first VP of Sales. New category. So he’s the CTO?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Major challenges facing a new CEO [19:40]. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. Show Agenda and Timestamps. Show Introduction [00:10].

Scale 107
article thumbnail

SaaStr Podcast #376 with ZoomInfo CEO Henry Schuck: “10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO (Part 2)”

SaaStr

Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. And then you keep resources on them because for the next three to six months, you’re taking feedback from customers and feeding it back into that new functionality or that new product.

article thumbnail

PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

We’ve got two sponsors, including a new one called Sapper Consulting. Sales enablement is easy. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement and help carry the load to help keep your team doing what they do best, winning.

article thumbnail

These 36 RevOps Leaders Have Something (Great) to Say

Sales Hacker

Listen to Hang Black’s podcasts to learn about the future of sales enablement or how to lead with empathy. RevOps leaders are talking about trends in the market, and how the move towards RevOps will change everything from marketing to sales development to post sales. Sales enablement that, y’know, actually enables.

Scale 99
article thumbnail

Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

B2B 134