Most SaaS Metrics Really Only Work if You Have 75%+ Gross Margins and 100%+ NRR
SaaStr
DECEMBER 3, 2023
So over the past decade-and-a-half we’ve come up with a lot of yardsticks, metrics and rules for SaaS companies. E.g.,: CAC of < 12 months is Good-to-Great Paying sales reps 25%-30% of what they close is Good A burn ratio of 1 or less is Good These metrics do sort of work, if you have some capital to spend (i.e.,
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