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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

Before we get to that interview, we want to thank our sponsors. Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions.

Scale 64
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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. They have a sales enablement plan and the right sales enablement platform in place. What is sales enablement? Sales enablement has evolved quickly. Not exactly.

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Who is Your “Buying Committee” and Why You Should Care

Sales Hacker

Interview salespeople: Great salespeople obsess about their deals, game planning to win at each step, and agonizing about the factors that could kill a deal. Interview the salespeople involved in top wins and losses, and ask what got their customer to conviction or where a deal stalled out.

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PODCAST 126: How to Book a Meeting with Nearly Anyone in the World with Jeff Winters

Sales Hacker

Sales enablement is easy. It’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement alive and keep your team doing what they do best, which is winning. Now, without further ado, let’s listen to this interview with Jeff Winters. Welcome to the Sales Hacker podcast.

Scale 71
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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

I remember about three years ago, Marc Benioff gave some interview and he said his biggest regret was not continuing to hire sales professionals through 2009, his number one regret. Jason : So that was laziness on the customer success side and I see it on the sales enablement side all the time, like the laziness is an excuse.

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[Q&A] Customer Success Operations: Why You Need It & How to Set It Up for Maximum Revenue Impact

ChurnZero

If you’re in firefighting mode, and you’re serving your customers with just sentiment, it’s probably time to get a technology to enable your CSMs. I interviewed someone yesterday for a role for a client and she’s using a Customer Success platform. A: I’ll answer the second one first.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

I recently hosted Rachel on our podcast to learn why Slack needed to invest in growth marketing, what her team prioritized first, how they’ve partnered with Slack’s rapidly scaling sales team, and more. Below is a lightly edited transcript of our interview. That’s an incredible benefit.