Interviewing, Payment Features, Sales Enablement and White Paper

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

FEBRUARY 1, 2018

I recently hosted Rachel on our podcast to learn why Slack needed to invest in growth marketing, what her team prioritized first, how they’ve partnered with Slack’s rapidly scaling sales team, and more. Below is a lightly edited transcript of our interview. That’s an incredible benefit.

Growth Marketing

Growth Marketing Scale Marketing Outsourcing Services

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Student of Sales.

Scale

Scale Sales Recruiting Sales Hiring VP of Engineering

SaaS Brief

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

170+ Women in Sales Share Their Career-Defining Aha Moment

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