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Outreach Data: Two Weeks to Break Buyer Silence

Sales Hacker

This is why it’s so important to A/B test everything and why data science is such a critical part of both sales enablement and improving sales processes. Share a piece of content with them — such as a case study or white paper — and ask for feedback. Send them to a landing page on your website. What’s the takeaway?

Data 105
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How Smart Is Your Sales Playbook?

Sales Hacker

RELATED: Sales Tools that Actually Matter: Building your Playbook. As a sales enablement leader, your first job with new sales members is to successfully ramp them—giving them a map and ensuring they know how to read it. RELATED: Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right.

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Sales Managers: The Reason Reps Don’t Follow Your Sales Process is You

Sales Hacker

The goal of the sales process should be to make life easier for your customers and reps by allowing everyone to proactively get ahead of any potential objections or challenges. Some key content you’ll want to create to support the sale process include: Discovery call script. Educational white paper (e.g. why do this now).

Sales 81
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Use Outreach? Here’s How to Nurture Unresponsive Prospects

Sales Hacker

white papers, useful industry information, or even “checking in” during impactful current events are all ways to add value. Sharing applicable content not only adds value to your prospect’s day-to-day but showcases your potential to be a resourceful partner. Sharing free (non-gated!)

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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. They have a sales enablement plan and the right sales enablement platform in place. What is sales enablement? Sales enablement has evolved quickly. Not exactly.

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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. Outreach is the leading sales engagement platform.

Scale 64
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A Lead Gen Go-To-Market Cheat Sheet

SaaSX

These include content marketing, positioning and messaging, public relations, analyst relations, paid strategy, sales enablement, etc. The quantitative inbound math for a hot inbound lead might look something like: 20 hot inbound marketing leads delivered to sales. 10 of the leads are qualified and become sales opportunities.

Scale 52